Niu Technologies, through its subsidiaries, designs, manufactures, and sells electric scooters in the People's Republic of China, Europe, and internationally. The company offers electric motorcycle, moped, and bicycle series, including the NQi, MQi, UQi, FQi series, and others; micro-mobility series, such as KQi kick-scooter series; BQi e-bike series; and XQi electric motorcycle and NXT hyper electric bicycle. It also provides e-scooter accessories and spare parts comprising raincoats, gloves, knee pads and accessories, storage baskets and tail boxes, smart phone holders, backrests, and locks; lifestyle accessories, including t-shirts, coats, jeans, hats, bags, and jewelry, notebooks, badges, key chains, and mugs; and performance upgrade components consisting of upgraded wheels, shock absorbers, brake calipers, and carbon fiber body panels. In addition, the company operates NIU app, which provides online repair request, service station locator, theft reporting, smart check, smart services, scooter status, historical riding data, and key diagnostics, as well as NIU cover, NIU store, NIU social, and NIU points. It sells and services its products through city partners and franchised stores, distributors, dealers, retailers, third-party e-commerce platforms, and its online store under the NIU brand. The company was founded in 2014 and is headquartered in Beijing, the People's Republic of China.