Beauty app operator Meitu Inc. (1357.HK) said on Friday it expects to report its adjusted profit for 2025 rose between 60% and 66% year-on-year from 586 million yuan ($84 million) in 2024.
The company attributed the jump to a rapid increase in global paying users for its imaging and design products, which drove revenue growth. Paying subscribers from international markets grew at a faster pace than those from China.
The company’s net profit fell nearly 30% year-on-year, mostly due to a high base effect in 2024 when Meitu recorded a one-time 640 million yuan gain from the sale of cryptocurrency. Additionally, its issuance of convertible bonds to Alibaba last year resulted in a 512 million yuan one-time non-cash expense.
Shares of Meitu opened up 5.8% at HK$6.6 on Monday. The stock is down 47% from its 52-week high.
By Lau Chi Hang
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