Zibuyu’s profit grows more than 20% in first half of 2026

2420.HK
Zibuyu does e-commerce

Cross-border e-commerce apparel seller Zibuyu Group Ltd. (2420.HK) said on Tuesday its profit rose more than 20% in the first half of 2026, fueled by strong performance for its business on several major platforms.

Zibuyu said it expects to report a net profit of 130 million yuan ($19.2 million) to 150 million yuan for the sixth-month period, up 23% to 42% from the 105.9 million yuan profit it reported a year earlier. It credited the gains to strong performance for its business on Amazon.com and TikTok, adding that increased use of AI also helped to improve its efficiency.

Last year, the company’s annual revenue grew 40% to 4.66 billion yuan, while its profit rose 78% to 269 million yuan.

Zibuyu’s stock is down about 3% this year, and currently trades at about half of its IPO price from 2022.

By Doug Young

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