VIDEO BRIEF: Toys for grown-ups, inside China’s $15 billion collectible toy boom
9992.HK
0325.HK
Last year alone, collectors worldwide spent nearly 2 billion US dollars on blind boxes from Chinese collectible toy sensation POP MART. That fueled a sales explosion that lit a fire under the company’s stock, which has soared more than six-fold in the last 12 months. Let’s do some of our own unpacking to find out why.
By Brent Li
To subscribe to Bamboo Works weekly free newsletter, click here
