BRIEF: Beauty Farm profit jumps on growing store footprint

Beauty and health services provider Beauty Farm Medical and Health Industry Inc. (2373.HK) announced on Monday that it expects report revenue of 30 billion yuan ($4.31 billion) or more for 2025, up 16% or more year-on-year. It said its net profit for the year rose 34% or more to at least 340 million yuan, while it expects to report its adjusted net profit rose 40% or more to 380 million yuan.
The company attributed the strong gains to a combination of expansion through acquisitions and organic growth. During the period, it completed its acquisition of Nairui’er, the second-largest beauty brand in China, accelerating industry consolidation and expanding its market share. At the same time, rising brand recognition drove an increase in its customer traffic.
In terms of business mix, a higher contribution from higher-margin medical and health services, together with efficiency gains in its operations, helped improve the company’s overall profitability. Beauty Farm said it will continue to pursue a dual-engine strategy of growth both organically and through acquisitions, while deepening its “dual-beauty plus dual-wellness” positioning to underpin future expansion.
Beauty Farm shares opened higher on Tuesday and closed at HK$26.3 by the midday break, up 3.95%.
By Lee Shih Ta
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