Be Friends Holding Limited, an investment holding company, provides all-media services in the People's Republic of China. The company offers new media services, such as marketing services to the merchants for the livestream e-commerce on the e-commerce platforms; and application solutions, including design, implementation, and support services, as well as offers broadcasting equipment. It also sells self-developed equipment and related products; and provides system maintenance services comprising maintenance, training, and other supporting services. The company serves media platforms, industrial customers, and broadcasters. The company was formerly known as Century Sage Scientific Holdings Limited and changed its name to Be Friends Holding Limited in July 2023. Be Friends Holding Limited was founded in 2007 and is headquartered in Hangzhou, the People's Republic of China.