China cultivates ‘joy economy’ with new focus on contentment

After years of downplaying the importance of its citizens' emotional well-being, China is showing new interest in the so-called "emotional economy," including a "joy economy" segment where people find small pleasures in things like a cup of bubble tea or a Labubu collectible toy. What's driving Beijing's greater emphasis on this part of the economy now, and is this a new long-term focus?
Here Group makes Wukuku toys

Here Group challenges Labubu with Wakuku

The former adult education company has transformed to a pop toy maker, reporting its revenue from that business rose sharply in its latest quarter Key Takeaways: Here Group’s revenue nearly…