MCN operators

Multi-channel networks shift as traffic growth peaks

China’s MCN operators are moving from a focus on key influencers to content efficiency, with overseas expansion and AI reshaping the sector’s growth    LeadLeo Research Institute China’s livestreaming e-commerce…
With digital avatar, can Be Friends “forget” Luo Yonghao?

Be Friends charts new path without famous founder

The livestreaming e-commerce company’s revenue rose 8.7% in the first half of 2025, as it uses a matrix-based operation model and AI to rebuild after losing its popular lead host…