Just months after a corporate battle over its star anchor, this e-commerce platform has landed back in the spotlight after airing issues with its livestreaming business.

East Buy counts the cost of candor after share rout

Just months after a corporate battle over its star anchor, the e-commerce platform has landed back in the spotlight after airing issues with its livestreaming business Key Takeaways: East Buy’s…
East Buy swiftly launched a 15% discount on its own app after the Douyin livestreaming account was blocked.

East Buy turns Douyin setback into publicity coup

The livestreaming company found itself in the spotlight when one of its Douyin channels was blocked, and seized the chance to promote its own e-commerce platform Key Takeaways: East Buy…