Online Information Expert Zhihu Finds Gold in Sponsored Content
Company often called the Quora of China got a third of its revenue from sponsored activity in its latest quarter, up from just 5% a year earlier Key points: Zhihu’s…
China’s Quora Files for New York IPO, Details Where to Find Profits
Apart from advertising, Zhihu hopes to find riches in services like paid memberships and e-commerce By Doug Young What do you do when you’re one of China’s best-known internet names…
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