China’s Sun Protection Market Shines, and Not Just in Summer
Sales of sun protective products in China were worth nearly $4 billion in 2021, providing fertile new ground for traditional outdoor gear makers and a growing field of newcomers Key…
IPO-Bound Outdoor-Wear Maker Beneunder Aims to Show It Can Shine Past Summer
The sun protection clothing and umbrella maker has expanded rapidly into year-round apparel and footwear, building its brand through heavy marketing spending Key Takeaways: Hong Kong IPO candidate Beneunder’s revenue…
