Miniso looks to spread the love for cute and collectible trinkets
The Chinese store chain is raising $550 million in convertible bonds to fund a deeper push into overseas markets, guided by an upbeat branding strategy Key Takeaways: The proceeds from…
Miniso’s penny-wise empire finds big bucks in rich countries
The seller of cheap lifestyle goods opened a massive store in Paris last month, the latest step in its ambition to win over bargain hunters worldwide Key Takeaways: Miniso accelerated…
Cheery Miniso steps up store rollout after overseas sales boost
The seller of lifestyle products has defied China’s pandemic downturn with a 75% jump in quarterly profit, and is targeting an aggressive expansion Key Takeaways: Miniso’s latest quarterly earnings beat…
Miniso Rides Into China Covid Storm With Forecast for First-Ever Revenue Contraction
Retailer known for its small, brightly lit stores posted 5% revenue growth in the first three months of 2022, but said the figure is likely to decline around 9% in…
Miniso Steps Up International Expansion in Search of Fatter Profits
Japan-inspired budget retailer’s overseas revenue is growing rapidly, helping it improve margins, following aggressive international expansion Key takeaways: • Miniso said it plans to open four new stores in Italy…
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Miniso’s penny-wise empire finds big bucks in rich countries
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Cheery Miniso steps up store rollout after overseas sales boost
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