MCN operators

Multi-channel networks shift as traffic growth peaks

China’s MCN operators are moving from a focus on key influencers to content efficiency, with overseas expansion and AI reshaping the sector’s growth    LeadLeo Research Institute China’s livestreaming e-commerce…
Seeking a profile boost, Boxihe pivots to Hong Kong IPO

Seeking a profile boost, Boxihe pivots to Hong Kong IPO

The maker of high-performance outdoor clothing is betting on rising demand for its Pelliot apparel range in China’s still relatively untapped market   Key Takeaways: The company’s pre-IPO backers include Tencent…