Bilibili’s ad surge illustrates new rules of China’s video market
The video platform is using AI and a maturing user base to post strong advertising growth in a weak market, but that higher monetization push is also testing its signature…
ByteDance’s $600 billion question: What are investors really buying?
The company’s latest valuation suggests it is being priced like a sprawling platform built on Douyin’s domestic cash flow, TikTok’s global reach and an aggressive AI push Key Takeaways ByteDance’s…
Multi-channel networks shift as traffic growth peaks
China’s MCN operators are moving from a focus on key influencers to content efficiency, with overseas expansion and AI reshaping the sector’s growth LeadLeo Research Institute China’s livestreaming e-commerce…
‘China’s Netflix’ looks for stardom in new theme park business
The first of iQiyi’s three immersive experience-based theme parks in the city of Yangzhou will feature content from its streaming platform Key Takeaways: After seven quarters of declining revenue and…
Seeking a profile boost, Boxihe pivots to Hong Kong IPO
The maker of high-performance outdoor clothing is betting on rising demand for its Pelliot apparel range in China’s still relatively untapped market Key Takeaways: The company’s pre-IPO backers include Tencent…
BRIEF: Jay Chou-connected stock surges after pop star joins Douyin
Short video platform Douyin announced on Wednesday that Jay Chou officially opened an account under the name "Classmate Chou," sparking a surge in a stock with ties to the Taiwan…
How e-commerce short dramas get you to spend – without realizing it
The storytelling revolution of short, three-minute dramas on e-commerce platforms has seamlessly merged ‘watching’ and ‘shopping’ By Lee Shih Ta “She wore shabby clothes and was dumped by her…