Multi-channel networks shift as traffic growth peaks
China’s MCN operators are moving from a focus on key influencers to content efficiency, with overseas expansion and AI reshaping the sector’s growth LeadLeo Research Institute China’s livestreaming e-commerce…
East Buy counts the cost of candor after share rout
Just months after a corporate battle over its star anchor, the e-commerce platform has landed back in the spotlight after airing issues with its livestreaming business Key Takeaways: East Buy’s…
East Buy ditches tuition to become pure e-commerce player
The former leader in online education is shedding its remaining tutoring business to concentrate on livestreaming and online product sales Key Takeaways: East Buy is selling its tutoring business to…
