VIDEO BRIEF: Toys for grown-ups, inside China’s $15 billion collectible toy boom

9992.HK 0325.HK
Illustration of Labubu, Optimus Prime and Lots-o’-Huggin’ Bear

Last year alone, collectors worldwide spent nearly 2 billion US dollars on blind boxes from Chinese collectible toy sensation POP MART. That fueled a sales explosion that lit a fire under the company’s stock, which has soared more than six-fold in the last 12 months. Let’s do some of our own unpacking to find out why.

By Brent Li

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