Blue Moon shadowed by aggressive promotional spending in slowing economy
Heavy spending on its livestreaming channels pushed the leading laundry detergent maker to its first-ever annual loss since its IPO in 2020 Key Takeaways: Blue Moon’s revenue growth slowed to…
Blue Moon shines on livestreaming, consumer staple status
China’s leading laundry detergent maker said its sales rose 38% in the first half of the year, though its net loss also widened as it spent heavily on e-commerce promotions…
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