BRIEF: Blue Moon’s loss narrows on cost cuts

Laundry products maker Blue Moon Group Holdings Ltd. (6993.HK) announcedon Thursday its revenue edged down 1.7% to HK$8.41 billion ($1.22 billion) last year. Its net loss narrowed sharply to HK$329 million from HK$749 million in 2024, while its gross margin slipped to 59.7% from 60.6% over that time.

Fabric care products remained the company’s main revenue source, generating HK$7.40 billion last year, down 3% year-on-year and accounting for about 88% of total revenue. Personal care products rose 12.8% to HK$578 million, while home care products increased 3.3% to HK$430 million. By channel, online sales fell 2.5% to HK$4.98 billion, offline distribution declined 1.7% to HK$3.07 billion, and direct sales to major clients rose 11.2%.

The company attributed the narrower loss mainly to improvements in its operating efficiency and channel strategies, which led to an 11.5% decline in selling and distribution expenses and a 12.8% drop in administrative expenses. It also continued to invest in new product promotion and knowledge-based marketing, while expanding its reach among younger consumers through e-commerce platforms.

Blue Moon’s shares opened higher on Friday and were trading at HK$2.67 by the midday break, up 1.52%.

By Lee Shih Ta

To subscribe to Bamboo Works weekly free newsletter, click here