BRIEF: Keep Inc.’s loss narrows sharply in first half of 2025

Fitness technology company Keep Inc. (3650.HK) announced on Monday that it expects to report a net loss of 36 million yuan ($4.96 million) for the six months through June, 78% narrower than its 163 million yuan loss a year earlier. The company also anticipates reporting an adjusted net profit of 10 million yuan for the period, reversing an adjusted net loss of 160 million yuan a year earlier.

The company attributed the improvement to better optimization of its business structure and revenue quality, and AI-powered efficiency gains. Those factors helped improve the company’s gross margin, increase its operational efficiency and productivity, and reduce its operating expenses. However, the company’s revenue also declined year-on-year as Keep scaled back its less profitable product lines.

Keep said it will continue to focus on AI-driven upgrades to its mobile app and developing its self-branded fitness products. Efforts will include improvement of workout scenarios and tools to enhance user experience and retention, as well as launching new products and expanding sales channels.

The company’s stock opened up 4.6% on Monday, but later reversed course to close at HK$5.45 by the midday break, down 3.37%.

By Lee Shih Ta

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