BRIEF: Meitu reports strong profit growth in first half of 2025
Beauty app operator Meitu Inc. (1357.HK) said on Monday it expects to report its adjusted profit rose between 65% and 72% in the first half of 2025 compared with the year-ago period, driven by rapid growth for its core business in photo, video and design products. The adjusted profit excludes certain non-cash and non-operational items.
“The high gross profit margin of this business, coupled with its growing contribution to the revenue mix, has expanded the group’s gross profit and gross profit margin year-over-year,” Meitu said. “At the same time, the increase in comprehensive operating expenses during the period was lower than the growth in gross profit, resulting in an increase in operating leverage that further improved profitability.”
Meitu’s stock opened lower on Tuesday, but reversed course and was up 0.54% at HK$11.24 early in the trading day. The stock has nearly quadrupled this year.
By Doug Young
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