Sportswear brand 361 Degrees International Ltd. (1361.HK) announced on Tuesday that offline retail sales for its core branded products increased by 10% year-on-year in the fourth quarter, while offline sales for its kids-branded products increased by 10% to 15% year-on-year.
The company launched several new product lines last season as winter approached, as it sponsored or hosted a number of domestic marathons, and created staff uniforms for the upcoming Ninth Asian Winter Games to be held next month in the Northern Chinese city of Harbin.
The company’s e-commerce sales performed well in last year’s fourth quarter, rising 30% to 35% for the period compared to 2023. During the National Day holiday in October and “Double 11” online shopping festival in November, 361 Degrees took steps to promote its e-commerce sales by enhancing its brand visibility and product recognition.
By Lau Chi Hang
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