TV maker TCL Electronics Holdings Ltd. (1070.HK) announced on Monday that it expects to report its adjusted net profit for the six months through June 30 reached between HK$950 million ($121 million) and HK$1.08 billion, up 45% to 65% year-on-year.

The company attributed the growth to its ongoing strategies of greater globalization and focus on higher-end models, as well as its strong investment in Mini LED and artificial intelligence technologies, and enhanced global supply chain integration. TCL’s appointment as a global partner of the Olympic Games at the beginning of 2025 further boosted its global brand.

The company has also made progress in its digital transformation and improved its production capacity, helping to reduce its expense ratio and significantly improve its operational efficiency.

TCL’s stock opened flat on Wednesday, closing at HK$9.96 by the midday break, down 3.11%. The stock is up over 55% so far this year.

By Lee Shih Ta

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