BRIEF: ZX Inc. swings to profit in first half of 2025, rebrands as Tanwan - Bamboo Works - China stock insights for global investors

July 22, 2025

9890.HK

Online game publisher ZX Inc. (9890.HK) announced on Monday that it expects to report a net profit of between 600 million yuan ($84 million) and 700 million yuan for the first half of this year, reversing a net loss of 385 million yuan in the same period last year.

The company attributed the reversal mainly to increased fair value gains from financial assets, the maturation of its game portfolio, and a stronger brand effect that reduced customer acquisition costs. The adoption of artificial intelligence in content generation and ad optimization also helped lower marketing expenses, boosting the profitability of its gaming business.

At the same time, the board of directors proposed changing the company’s English name from ZX Inc. to Tanwan Inc. to better reflect its core Tanwan Games brand. The board believes the change will further enhance the company’s brand identity and serve the best interests of the company and its shareholders.

The company’s stock opened 15% higher on Tuesday, but later trimmed the gains to close at HK$15.26 by the midday break, up 4.52%.

By Lee Shih Ta

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