BRIEF: Zibuyu’s profit rises more than 30% in first half of 2025

2420.HK
vipshop does e-commerce

Cross-border e-commerce company Zibuyu Group Ltd. (2420.HK) said on Tuesday its revenue rose 30% or more in the first half of the year, as its brand gained traction and it improved its operating efficiency.

The company said it expects to report revenue of 1.9 billion yuan ($264 million) to 2.05 billion yuan for the first six months of the year, up between 30% and 40% from the 1.46 billion yuan it reported in the year-ago period. It said it expects to report a profit of 100 million yuan to 110 million yuan for the latest period, up between 10% and 20% from its profit of 91.4 million yuan a year earlier.

The company attributed the strong revenue growth to “deepening branding and channel development,” and said its profits also benefitted from improved efficiency in its operations.

Zibuyu’s stock was unchanged at HK$3.51 in early trade on Wednesday. The stock is down about 30% this year.

By Doug Young

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