BRIEF: 361 Degrees’ main brand sales up 10% in third quarter

Sportswear maker 361 Degrees International Ltd. (1361.HK) announced on Monday that retail sales for its namesake brand rose about 10% year-on-year in the third quarter, while its kidswear segment also posted a similar 10% increase. Online sales on e-commerce platforms jumped roughly 20% year-on-year during the period.

The company said it continues to expand its brand influence and competitiveness through product innovation, professional sports sponsorships and diversified marketing partnerships. Strategically, 361 Degrees has partnered with Standard Robotics (Wuxi) Co. Ltd., injecting smart technology elements into the brand.

On the channel side, 361 Degrees has strengthened its “online-to-offline” retail model by collaborating with Meituan Instashopping and Meituan Group Buy, offering a seamless link between online orders and in-store pick-ups with average delivery times of about 30 minutes. The brand is also accelerating the rollout of experience-oriented stores, including women’s sports concept stores and Finnish outdoor brand Oneway outlets. As of the end of September, the company had established 93 “Super Premium Stores” nationwide.

The company’s stock opened lower on Monday, closing at HK$5.76 by the midday break, down 2.54%. The stock is still up over 40% in the past six months.

By Lee Shih Ta

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