Bamboo Works announces the launch of a traditional Chinese version of its website to provide its premium business content on U.S.- and Hong Kong-listed Chinese companies to Hong Kong and Taiwan Investors

(HONG KONG, February 14, 2022) – Since its establishment last July, Bamboo Works has provided high-quality, analytical business reports on Chinese companies listed in the U.S. and Hong Kong, helping investors understand these companies with big growth potential and telling the bigger "China story" to the world through its English and simplified Chinese websites. In line with the latest capital market trends and to meet the needs of investors who read traditional Chinese, Bamboo Works has officially launched its traditional Chinese website.

The "New Energy Lands as Hottest Category Among Chinese Concept Stocks in 2021 – Bamboo Works Special Report" prepared by our team compiled statistics on readers of thebambooworks.com articles and our stories on Dow Jones Factiva, showing the U.S. accounts for 25% of Chinese stock investors, the highest percentage among all regions. But Hong Kong also accounts for 19% of readership, 3 percentage points higher than the 16% from Mainland China, showing this international financial center, where classical Chinese is the norm, is also a major consumer of premium content on Chinese companies.

"Many Chinese stocks have delisted from the U.S. in recent years, especially technology companies that work with big data. At the same time, Baidu(9888.HK; BIDU.US), Bilibili (9626.HK; BILI.US) and Weibo (9898.HK; WB.US) have all sought secondary listings in Hong Kong. This shows the Hong Kong stock market is becoming more vibrant, attracting more Chinese stocks. Many high quality Hong Kong-listed Chinese companies have big investment potential, making it worth local investors’ time to learn more. The launch of the traditional Chinese Bamboo Works website is a timely move to meet the needs of investors in the Hong Kong stock market," said Doug Young, a Bamboo Works co-founder with previous experience as a senior Reuters journalist and managing editor of Caixin Global, the English edition of China’s leading financial news publication. 

Bamboo Works offers a wide range of content-centric services in print, video and other formats, from traditional news-style analysis to article and feature writing. It also includes short and concise fast news with preliminary analysis to help readers quickly grasp the latest corporate moves and their underlying significance.

Last November, Bamboo Works also launched an "Expert Corner" section, inviting executives and experts from the investor relations, public relations, financial services, corporate governance and other related sectors to share the latest trends and perspectives in their fields, helping readers to broaden their horizons and keep abreast of industry news.

In addition to distributing bilingual content on thebambooworks.com and major social media platforms, Bamboo Works has also established channels on a number of fast-emerging major third-party financial news platforms, including Seeking Alpha, a top U.S. investor community, Benzinga, a professional financial news website, and popular Chinese investor channel Toutiao.com and the Futu stock-trading platform. With the addition of traditional Chinese, Bamboo Works’ premium content will reach more global investors and better tell the "Stories of Chinese Stocks."

Bamboo Works’ founders bring more than a century of experience from global financial media and capital markets, with lengthy tenures at outlets including the Wall Street Journal, Reuters, Alibaba, Hill & Knowlton and JPMorgan. They are using their experience as both journalists and in-house communicators, as well as understanding of capital markets, to help companies craft messages that will resonate with investors.  

Bamboo Works provides its content services using its own editorial team, working with a network of industry veterans bringing combined experience from top global media including the Wall Street Journal, Reuters, Bloomberg and the New York Times, to help companies shape and write their stories.

"With the launch of our traditional Chinese website, our team of writers, analysts and translators will continue providing high quality, in-depth coverage of Chinese and Hong Kong companies and look forward to bringing these reports to more Chinese investors to understand the potential behind these companies," Young said.

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For more information and enquiries, please contact:  

Rachel Chan 

Tel: +852 9400 0979 

rachelchan@thebambooworks.com

Company’s founders bring over a century of experience from top financial media and global markets, including Wall Street Journal, Reuters, Alibaba and JPMorgan 

(HONG KONG, July 26, 2021) - Bamboo Works announces its official launch as a premium business content provider (thebambooworks.com) with a focus on Chinese companies listed overseas. In a media realm increasingly divided between content creators and distributors, Bamboo Works is positioned as a creator of high-quality, analytical news, helping investors to better understand a large number of Chinese companies choosing to access global capital markets.  

Bamboo Works provides premium content in both English and Chinese, and caters to the needs of publicly listed mid and small-cap companies that have strong investment potential but often go unnoticed simply due to lack of anyone writing about them. 

“Investors nowadays are often overwhelmed by the vast universe of information at their fingertips. We are positioning ourselves as the one platform where publicly traded and pre-IPO Chinese companies can tell their stories in a credible way, offering them a new approach in their communications with stakeholders. We will also help larger companies to tell stories about their products and new initiatives that mainstream media often overlook,” said Doug Young, a Bamboo Works co-founder with previous experience as senior Reuters journalist and managing editor of Caixin Global, the English edition of China’s leading financial news publication. 

Bamboo Works offers a wide range of content-centric services in print, video and other formats, from traditional news-style analysis to article and feature writing. It will distribute its offerings in English and Chinese on its own platform (thebambooworks.com) and on social media in both the U.S. and China. It will also distribute over branded channels on a rapidly emerging group of third-party news platforms such as the Seeking Alpha stock trader community in the U.S., and the popular Chinese Toutiao news and Futu stock trading platforms in China.  

“As the landscape shifts, in addition to telling their stories in both new and traditional media formats, companies can rely on Bamboo Works to navigate the increasingly complex landscape of English- and Chinese-language publishing channels to get their stories in front of the people who matter most – investors,” added Young. 

Bamboo Works’ founders bring more than a century of experience from global financial media and capital markets, with lengthy tenures at outlets including the Wall Street Journal, Reuters, Alibaba, Hill & Knowlton and JPMorgan. They will use their experience as both journalists and in-house communicators, as well as understanding of capital markets, to help companies craft messages that will resonate well with investors.  

Bamboo Works will provide its content services using its own editorial team, working with a network of industry veterans bringing combined experience from top global media including the Wall Street Journal, Reuters, Bloomberg and the New York Times to help companies shape and write their stories. 

Companies can choose from a range of options, including a new format allowing them to sponsor independent-style content that will facilitate their communications with different stakeholders. In addition to content creation, Bamboo Works will help companies create distribution strategies that take advantage of the growing choice of third-party platforms, and also help them design media friendly corporate newsrooms separate from corporate websites.  

“With a truly East-West team of writers, strategists and translators, Bamboo Works aims to become a premier provider of in-depth business content for investors in both Asia and the West,” Young said.  

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ABOUT BAMBOO WORKS LIMITED  

Bamboo Works (thebambooworks.com) is a premium business content provider with a strong focus on Chinese companies listed overseas. We aim at providing high quality, in-depth coverage to help investors and others to better understand this dynamic group of Chinese companies, in particular mid-cap and pre-IPO companies. Our platform aspires to help Chinese companies tell their stories in a credible way, offering them a new approach in their communications with stakeholders.   

For more information and enquiries, please contact:  

Rachel Chan 

Tel: +852 9400 0979 

rachelchan@thebambooworks.com